What is Favorable Access?

favorable access

Favorable access is when your prospect knows you, your company and/or your product.

Favorable access is also transferable. The question is how to create and transfer favorable access from company leaders to your sales team through marketing, advertising, PR, and current customer’s referrals. 

We wrote a book all about how to leverage favorable access in business, sales and life. Connect with us here and pick up the novel, now available on Amazon.