Demand-pull is a term used to describe when your prospect’s desire for products, services, or relationships is greater than the cost of your product. Demand-pull is combining that desire with a sense of value that compels the prospect to purchase your product/service in lieu of your competitors because your value exceeds the price you are charging. We wrote a book … Read More
What is Favorable Access?
Favorable access is when your prospect knows you, your company and/or your product. Favorable access is also transferable. The question is how to create and transfer favorable access from company leaders to your sales team through marketing, advertising, PR, and current customer’s referrals. We wrote a book all about how to leverage favorable access in business, sales and life. Connect … Read More